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IT’S TIME FOR THE DOG TO WAG THE TAIL
21 November 2024
Why Business Needs to Lead Technology
By David Prosser, CEO of ComUnity
Talk to any business leader today and you’ll hear the same thing — digital is no longer optional, it’s how business gets done. But too often, the technology stack ends up driving the business strategy, not supporting it. In other words, the tail is wagging the dog. At ComUnity, we believe it’s time to flip that. Business should lead. Technology should follow. The dog should wag the tail.
The Leadership Conundrum
Executives see both the opportunity and the threat in digital transformation. But most don’t understand the deep complexity behind scalable, platform-based business models like Airbnb or Amazon. So what do they do? They defer to IT. Meanwhile, IT teams are under massive pressure just to keep core systems running.
Their focus is often inward — managing infrastructure, maintaining uptime — while business leaders are looking outward, toward customers, growth, and innovation. This disconnect slows progress and drives up costs. Companies invest heavily in tech teams and tools just to figure out how to get digital right — often reinventing the wheel and struggling to keep up.
A Smarter Way: Platform Engineering Without the Pain
The world’s most scalable companies have one thing in common: they’ve built platform-centric operating models. These platforms allow them to scale effortlessly, serve users efficiently, and respond quickly to change. But building a platform from scratch is a massive undertaking. Most organisations don’t have the time or resources to hire and manage a full-scale platform engineering team. The good news is that ComUnity have packaged years of platform engineering experience into ready-to-deploy solutions that help build a robust digital back bone, without needing a larger IT team. Our platform engineering solutions provide the tools and frameworks to:
- harness your data to put control that gives insights to decision-makers;
- streamline workflows and operations for faster, smarter business processes;
- deliver seamless digital experiences across every device and channel.
The Value of a Composable Business
The business world is changing fast. But many businesses have a rigid, monolithic architecture, which makes it a struggle to be agile and flexible. Analysts like Gartner recommend adopting a composable architecture, which makes changing, reconfiguring and adapting easier. The digital platform to achieve this requires a solid, composable-ready, platform engineering backbone. Businesses built around a composable platform enable the organisation to leverage any and all opportunities of the digital world.
Why ComUnity?
ComUnity delivers the composable, platform-centric foundation needed to compete in the digital economy. We don’t just provide technology, we bring the full range of expertise covering Platform, People, and Process, to accelerate a business’s success as a platform player. Our solution helps organisations move faster, reduce risk, and build better, without inflating your IT department or compromising on quality.